Saturday, September 3, 2011

Ch.1-Sephora's history and Mission Statement


Sephora, Briarwood Mall, Ann Arbor, MI
Sephora
TypeDivision of holding company (LVMH)
IndustryConsumer goods
Founded1970
Founder(s)Sephora Parsi
HeadquartersFrance Paris, France
ProductsCosmetics & Beauty
ParentLVMH Moët Hennessy • Louis Vuitton S.A.
Websitewww.sephora.com
Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH (Louis Vuitton and Moet Hennessy) in 1997. The Sephora chain includes more than 750 stores in 17 countries. Carrying over 250 brands, including Sephora's own private label, the store offers cosmetic and beauty items that include makeup, skin care, fragrance, bath and body, hair product, and hair and make-up tools.
Sephora opened its first US store in New York City in 1997. Its North American headquarters are located in San Francisco, with marketing offices in New York City and Montréal. Sephora is a division of the Paris-based Moet Hennessy Louis Vuitton (LVMH). Sephora is known for their sampling program and for their lifetime return policy. If you purchase a particular brand and if a certain location does not carry that brand, they will still accept the product under their return policy.
In 1999, Sephora launched its online shop Sephora.com available in nine countries.

Mission statement:  To become a world leader in perfume and cosmetics. Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, it's also a powerful beauty presence in 24 other countries. In the United States and Canada, there are over 280 Sephora stores and over 270 Sephora stores inside JCPenney.

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