Ch. 17 - Advertising and Public Relations

Advertising is an important parts of marketing. A good advertising campaign could change consumers' attitudes form negative to positive. Most of the big companies spent billions of dollars on their product advertising hoping to increase sales to the highest level yet.

Sephora is one of the biggest cosmetics company. They have been featured in many different magazines, outdoor media and on the internet.  Some examples of Sephora marketing and advertising strategies  include:

• Herworld, Sephora launches nail art how to series on Herworld's Magazine.
• In The Independent magazine
1. Sephora introduced their in store nail bars. 

2. Beauty events during Fashion's Night Out in New York, Sephora is shown having fashion's night at 4 different locations. 

• Sephora on iTunes and also you could buy any product form your iPhone. 

• Sephora has many different facebook pages in many different countries: 

1. Sephora - Facebook Page for Malaysia
2. Sephora - Facebook Page for Singapore
3. Sephora - Facebook Page for Japan
4. Sephora - Main Fan Page

• Sephora launched a member card and they will send adds to their members targeting them to buy their products. Each time, when they make a purchase, they will accumulate points. Once enough points accumulate, consumers earn free gifts.